The proliferation of counterfeit retail, especially in the form of fake stores, presents a significant challenge for brands and consumers alike. Fake stores not only infringe on intellectual property rights but also pose risks to consumer safety and brand integrity. A notable case highlighting this issue occurred in Kunming, China, where authorities uncovered 22 unauthorized Apple stores. These stores mimicked genuine Apple outlets in design and branding, showcasing the extent of the counterfeit phenomenon. The economic and reputational damage to brands is substantial, particularly for high-value companies like Apple, whose brand was valued at around $153 billion. The legal framework to combat these issues is often inconsistent, complicating enforcement actions against such violations. Many of these unauthorized sellers operate using genuine products, which adds another layer of complexity to enforcement efforts as they exploit loopholes in copyright law to maintain their businesses.