In the fast-paced world of advertising, the legal implications of billboard image usage are crucial for marketers and advertisers alike. Understanding who holds copyright over images is foundational to navigating this complex landscape. Copyright law protects original works, including images used in advertisements, granting the creator exclusive rights to their use. Additionally, the distinction between fair use and commercial use plays a significant role in determining whether an image can be utilized without permission. Fair use may sometimes allow limited use of copyrighted images in specific contexts, yet advertising typically falls outside this protection due to its commercial nature. Therefore, advertisers must be cautious when considering image usage to avoid potential copyright infringement claims. Recent legislative changes have also impacted how advertising laws are enforced, making it even more essential for advertisers to stay updated on these developments.