In recent years, Saudi Arabia has emerged as a formidable player in the global sports arena, significantly influencing the dynamics of various sports. This transformation is largely driven by the country's strategic investments, which have included high-profile events and partnerships that capture international attention. For instance, the establishment of LIV Golf represents a bold attempt to reshape the traditional golf landscape, attracting top players with lucrative contracts and promising a new competitive format. This endeavor is seen as part of a broader strategy to enhance Saudi Arabia's global image and normalize its presence in the sports world, a process often referred to as sportswashing. Through these initiatives, Saudi Arabia seeks not only to promote sports within its borders but also to project a more positive image internationally.